Last updated: 06 November 2024
General Assembly is committed to respecting and protecting your privacy and the safety of your Personal Data (information which could be used to identify you as an individual) in full compliance with the General Data Protection Regulation Act EU 2016/679 (GDPR). The following policy outlines how we gather, use, and store the information that you give us via our website (www.generalassemblylondon.com) and via our communications online, over the phone, and in person. This policy may be updated from time to time, which will be reflected on this page.
Please do not hesitate to contact us with any questions or comments at hello@generalassemblylondon.com.
Who We Are
General Assembly is the trading name for Ashton and Associates Ltd, and is registered in England and Wales as a limited company at Companies House (No. 15441992). whose principal place of business is 12 Saint George Street, London, W1S 2FB, United Kingdom.
Types of Data We Collect
— Contact information, including first name, surname, email address, phone number
— Information you give us, for example, in person at our events and art fairs, by filling in contact forms on our website, by registering to visit an online viewing room, or by corresponding with us by phone or e-mail
— Information related to your attendance at gallery events and art fairs
— When purchasing something from us, specifically information in relation to your purchase and contact details for shipping, such as your address. In many cases, we are also required to file additional proof of identification in accordance with the EU 5th Anti-Money Laundering Directive. For individuals, this could include: a copy of a valid photo identity document such as a passport or driving license, and a recent utility bill or bank statement which confirm your full name, date of birth, and permanent residential address. For companies, this could include company details, including evidence of incorporation and information about directors.
— Browsing data anonymised by Google Analytics
How This Data May Be Used and Why
— To respond to queries you may send us
— To process any job application that you may have submitted
— To get in touch individually or send e-newsletters about upcoming shows, events, or art fairs, if we believe they could be of interest to you
— Invitations to gallery events
— Internal record keeping
— To execute a contract we have with you
— To comply with our legal and regulatory obligations
In each of the above cases, the purpose for gathering this information is in our legitimate business interest, marketing our services, and/or performing our contracts.
General Assembly will not sell your personal information to any third parties.
How We Protect Your Data
We are committed to ensuring that your information is secure. Following advice from the Information Commissioner’s Office (ICO) UK, and in order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
We are required to keep certain types of personal information in order to fulfil our statutory obligations, such as financial records relating to purchases. We will hold your Personal Data on our systems for as long as it is in the gallery's legitimate interest to do so. We review all Personal Data and our retention periods regularly to establish whether we are still entitled to process it. If we decide that we are not entitled to do so, we will stop processing your Personal Data however we may retain your Personal Data in an archived form.
Your Legal Rights
If you are a resident of the EU, you have the legal right to request access to your data (commonly known as a “subject access request”). If you exercise this right and we process personal data about you, we are required to provide you with a description and copy of that personal data, and to tell you why we are processing it.
At any time, you may withdraw consent where we are relying on consent to process your personal data. If you give permission to receive any information from us, but subsequently change your mind, you may opt out at any time by contacting us. Our e-newsletters and invitations also contain an unsubscribe link in the footer of the emails.
If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible and we will promptly update our records.
Cookies and Analytics
We use analytic services from Google, which tracks and reports on our website traffic; and ArtLogic, which, in addition to hosting our website, tracks and reports on our email mailouts (newsletters and invitations). These providers will use cookies to supply us with activity reports relating to our website and marketing material. This data is used only to provide us with information on how users use the site and their engagement with our email mailouts.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to users’ needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Cookies do not gather information which may disclose the identity of a specific person.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Changes To This Policy
Any changes we make to our policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back to see any updates or changes to our policy.
Contact Information for Queries or Comments
Please contact hello@generalassemblylondon.com with any questions or comments relating to this policy or our website.